However, the reality is that a small percentage of people who can sing, create films or throw baseballs get paid a large income because they are so darn good at their respective areas of expertise. In the same way that anyone with a voice can sing, or anyone with a phone can make videos or anyone with an arm can throw a baseball. And, in fact, technically that would be true. ![]() The very purpose of copywriting is to persuade the reader to act: whether to buy a product or service call for more information subscribe to a newsletter download a document adopt a certain viewpoint or to oppose a particular viewpoint.Īt first blush, one might consider that anyone can write copy. In this usage, copy is simply what is used to differentiate the written words from photographs, graphics or other elements of layout and design. The word “Copy” itself refers to written material on a website or email or in any other form of publishing, such as magazines, advertising, books, etc. ![]() ![]() If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term.
0 Comments
Leave a Reply. |